Marketing, website & content
Hire a remote digital marketing specialist who keeps every channel moving
We recruit English-speaking digital marketers from Mexico and Latin America who plan, launch and measure campaigns across your website, ads, email and social, working alongside your U.S. team.
Also hired as: Digital Marketer · Online Marketing Specialist · Digital Marketing Coordinator · Growth Marketing Specialist · Marketing Specialist
What a nearshore Digital Marketing Specialist does for you
A digital marketing specialist is the hands-on generalist of a marketing team. In one week they might set up a paid social campaign, update landing pages, schedule a newsletter, fix tracking in Google Analytics and pull a report on what drove leads last month. They connect the channels so your marketing works as one system instead of a set of disconnected tasks.
Small and mid-sized businesses often hire this role as their first or second marketer: professional services firms, local service businesses with several locations, B2B software companies, e-commerce brands and agencies that need an extra pair of skilled hands. Larger teams use digital marketing specialists to execute campaigns that a manager plans.
Marketing moves fast and depends on feedback. When a campaign launches, someone needs to watch the numbers, answer questions from sales and adjust budgets before the day is over. A nearshore specialist is online during your working hours, joins your weekly marketing meeting, and can react to a product launch or promotion change the same afternoon.
Tell us which channels matter most to your business and which platforms you already use. We'll screen for hands-on campaign experience, analytics skills and written English that fits your brand.
Skills we vet for
- Strong written English for campaigns and reporting
- Multi-channel campaign planning and execution
- Web analytics and conversion tracking
- Paid search and paid social fundamentals
- Email marketing and basic automation
- On-page SEO basics
- Comfort editing websites and landing pages
- Google Ads or HubSpot certifications (a plus)
Tools they work in
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- HubSpot
- Mailchimp
- Semrush
- WordPress
- Canva
- Looker Studio
- Hootsuite
Use something else? Tell us, and we will screen for it.
Where we recruit
Where to hire a Digital Marketing Specialist
Countries where we often find strong candidates for this role, compared with U.S. Central Time in winter.
Mexico
A big pool of digital marketers who have run campaigns for U.S. brands and agencies, on overlapping U.S. time zones.
Same time vs. Central
Colombia
A lively digital agency scene in Bogotá and Medellín has produced well-rounded, multi-channel marketers.
1 hour ahead vs. Central
Argentina
Creative, data-minded marketers with strong experience in tech startups and agencies.
3 hours ahead vs. Central
How it works
Hiring your Digital Marketing Specialist with General Staffing
- 01
Tell us about the role
A short call to learn the work, the tools, your hours and the person who fits your team.
- 02
We search and vet
We recruit across Latin America and check English, experience and skills for this role.
- 03
You interview a shortlist
You meet only candidates we would hire ourselves, and you make the final choice.
- 04
They start, we stay close
We help with onboarding and keep checking in so the placement works for both sides.
Hiring a remote Digital Marketing Specialist: questions
What does a digital marketing specialist do day to day?
They run the practical side of online marketing: launching ads, updating web pages, sending emails, posting on social and tracking results. The exact mix depends on which channels your business relies on.
Should we hire a specialist or a marketing manager?
If you already have someone setting the strategy, a specialist adds execution capacity. If no one owns marketing yet, consider a marketing manager, or a specialist with enough experience to grow into that role.
Can they write content in English for U.S. audiences?
Many can write campaign copy, emails and social posts. For long-form articles and thought leadership, a dedicated content writer is usually a better fit.
Will they work in our ad accounts and analytics?
Yes. They work directly inside your accounts with the access levels you set, so you keep ownership of all data and assets.
How long does it take to hire a digital marketing specialist?
It depends on the mix of channels and seniority you need. We'll give you a realistic timeline on the strategy call.
Ready to hire your Digital Marketing Specialist?
Tell us about the role. We'll come back with a plan, a timeline and vetted candidates.